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KMID : 1023120140120060975
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Korean Journal of Aesthetic Society
2014 Volume.12 No. 6 p.975 ~ p.984
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The Survey of Consumers’ Recognition and Purchase Intention on Snail Extract Cosmetics -Focused on improving skin condition-
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Kang Shin-Ok
Kim Gae-Sook
Kim Hyo-Joon
Cho Yoon-Min
Ahn Hong-Seok
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Abstract
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Recently, the interest and consumer demands on cosmetics of anti-aging, moisturizing, skin improvement have been increased by expanding high value and functional production line in cosmetic industry Those cosmetic ingredients, stem cells, Centella asiatica extract, Calendula, snail secretion extract are widely known that they are very effective in soothing, wound healing, preventing injuries, regeneration and moisturizing. The most important components that form extracellular construction material (ECM ) are collagen and chondroitin sulfate. Chondroitin sulfate is a component that has been safely consumed for a long time without toxicity. In Heo Jun Donguibogam, there is an evidence that snail was consumed as food by people with skin lupus and weakness. In addition, French people consume is as healthy food. The chondroitin sulfate and mucin prevent aging and dry skin are matrix material of dermis. They are involved in growth ability of collagenous fiber as well as skin regeneration by moisturizing and inhibition of oxidization in cosmetics market. These ingredient and effects are effective for cell regeneration, preventing skin wounds, wound healing as well as moisturizing. Although more than 20 cosmetic brands using snail extract have been launched, thesis regarding effect on skin and awareness is insignificant. This survey was conducted to evaluate the awareness of consumers about the snail extract for moisturizing, wound healing and regeneration. It was researched involved 476 female adults living in Seoul and Gyeonggi-do to know about awareness of Snail Extract cosmetics and intention to purchase for improving wound healing and scar. The research result is as follows. In this survey, 31.1 percent of those surveyed responded that they are familiar with it while 37.2 percent of them have heard about snail extract cosmetic but they do not know well .The highest 53.9 percent of purchasing experience on high functional cosmetics was stem cells and the 37.8 percent was snail extract ingredient. The reasons for the purchase of 44.5% on High functional cosmetics are due to wrinkle improvement then moisturizing, scar improvement, improving skin condition and whitening. In reference to awareness of snail extract cosmetics, It shows the differences both buying experience and intention to purchase for improving wound healing and scar. we realize that the higher customer satisfaction, the more intention to purchase. Through this study, we hope to raise awareness on efficacy of snail extract and this helps as the basis of marketing. In addition, about respect to efficacy and safety of the material in the future cosmetics market, to improve consumer confidence, professional and systematic study such as cellular experiment or clinical test on snail extract for improving skin condition is required. Also, a variety of products using the snail extract is required.
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KEYWORD
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Snail mucus, Improving skin condition, Anti-aging, Regeneration, Mucin
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FullTexts / Linksout information
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Listed journal information
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